Long confined to France, the Top 14 is going abroad. The LNR’s 2025/2026 annual report sets out an exposure strategy combining international broadcasting, an in-house streaming platform and fast-growing digital communities. The goal: to turn the French league into a global brand.

191 territories, 13 broadcasters

The Top 14 is now available in 191 territories, reaching 200 million potential households, through a network of 13 premium international broadcasters. Four new markets were added over the 2025/2026 season.

That expansion is part of the partnership signed with Two Circles to support the Top 14’s international marketing and the sale of its broadcast rights. The league accordingly enjoys stronger exposure in key markets: Premier Sports in the United Kingdom and Ireland, FloRugby and RugbyPass in the United States, DAZN in Japan, Sky Sport in Italy and ESPN in South America and Africa.

TOP 14 Rugby TV, the in-house platform

In parallel, the LNR has launched TOP 14 Rugby TV, the league’s official streaming platform, available in 100 territories internationally. It carries every match live, plus highlights, replays and exclusive content, on desktop and mobile alike.

The thinking is twofold: rely on local broadcasters where they exist, while offering a direct digital product to international supporters who cannot otherwise watch the league.

4 million social media fans

Development also runs through digital. Over the 2025/2026 season, the leagues’ websites recorded 24 million page views, for an average of 605,000 visits a month.

Across social media (Instagram, Facebook, TikTok, X and YouTube), the combined communities of the Top 14, Pro D2 and In Extenso Supersevens reach four million fans. On top of that, work with content creators generated 7.5 million views and 3 million interactions.

MyRugby, the community that is exploding

The most striking marker of this digital growth: the MyRugby programme now has 833,000 members. A spectacular rise when you remember there were only 60,865 in 2019/2020. In six seasons the community has grown more than thirteenfold.

That loyal database lets the LNR maintain a continuous relationship with its audiences, well beyond match days alone. Enough, in time, to feed the monetisation and exposure of French professional rugby.